About Us | Volition Beauty

Our Founding Story

Volition Beauty was created in 2016 to give a voice to female entrepreneurs who had amazing beauty ideas, but who either did not know where to start to get their idea off the ground or had hit a wall pitching to predominantly male-led business or investment groups.

Our democratic business model allows entrepreneurs of all genders, ethnicities, backgrounds and experiences to get their foot in the door with developing a beauty product. Our vision is to invert the beauty industry’s dynamic, and instead of having top-down decision-making from select few people in board-rooms, we now cater to the needs of a huge community of beauty enthusiasts influencing upwards.

Our Product Philosophy

We are committed to only formulating with healthy ingredients in every single product. Put simply, we deliver safe science. To achieve this, we consulted with the leading beauty chemists, dermatologists, and industry experts in the country to determine which ingredients are potentially harmful, and which ingredients are safe.

Our Vocal Community

We listened to all the concerns about ingredient safety, and we acknowledged all the requests about beauty formulations from thousands of people in our community of beauty enthusiasts.

Our Formula Difference

We believe that everyone deserves the right to know exactly what is in their beauty products. We go beyond what is required in the USA, by declaring every single ingredient – however small – as per stringent EU regulatory guidelines. We use the Environmental Working Group’s Skin Deep® database as a third-party source for the latest research on ingredient regulatory & toxicity.

Our Efficacy Promise

We exist to make the best, most effective beauty formulas with high-quality, safe ingredients. You will never have to sacrifice performance for clean. Everything we make is certified vegan and cruelty-free, always.