Privacy policy

At Volition Beauty, your privacy is our top priority.


At Volition, privacy is a top priority and we are firmly committed to guarding the confidence you have placed in us and to using, responsibly and professionally, any information you provide. We will not ask you for personal information unless we feel it is necessary to provide our Service.

This Privacy Policy applies to transactions and activities and data gathered through the service and websites (collectively, the “Service”). The purpose of this Privacy Policy is to notify you of what information of yours is collected; how the information is used; with whom the information may be shared; what choices are available to you regarding collection, use and distribution of the Information; and what kind of security procedures are in place to protect the loss, misuse or alteration of Information under our control.

Our Privacy Policy may change in the future. We invite you to check back periodically to see if we have made any changes. If we make any material changes, we will post a notice on our home page and will obtain your consent if the material changes affect the way we use the personally identifiable information we have already collected from you. By using the Service, you agree to the terms of our Privacy Policy. If you do not like the terms of our Privacy Policy, you should not use our Service or participate in the community exchange. For more information about the terms of use for this site, please visit our Terms of Use page.

Please note that this Privacy Policy is a legally binding agreement made between you ("you," "your," or "yourself") and Volition Beauty, Inc. a Delaware Corporation ("Volition” "we," "us" or "our").

Your information

In order to operate the Service, and to provide you with information about products or services that may be of interest to you, we may collect (a) "personal information" (i.e. information that could be used to contact you directly such as full name, credit card information, and email address); (b) "demographic information" (i.e. information that you submit, or that we collect, including, but not limited to, zip code, hometown, gender, age/birth date, browsing history information, searching history information, and registration history information); (c) “geo-locational data” (i.e. information that can be used to identify your physical location); and (d) “meta-data” (i.e. information which describes how, when and by whom a particular set of data was collected, and how the data is formatted. Collectively, this information is called “your Information”.

You may be able to register with our Service through various online third party social media accounts, such as Facebook and Twitter, by providing your third party account information, or allowing us to access your third party account, to the extent permitted under the terms governing such account. By granting us such access to your third party accounts, you agree that we may access, make available and store (if applicable) any information that you have provided to and stored in your third party account so that it is available on and through the Service, including, without limitation any information regarding friends, contacts or following/followed lists. We will never make a post to your third party account or market to your third party friends or contacts without your express written consent.

We partner with Rakuten Marketing, who may collect personal information when you interact with our site. The collection and use of this information are subject to the privacy policy located here:

Information Transfer

We only use your information as described in this Privacy Policy. We view protection of privacy as a critical community principle. We understand clearly that your information and your trust is one of our most important assets. We store and process your Information on computers that are protected by physical as well as technological security devices.

Volition may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service. They have access to personal information needed to perform their functions, but may not disclose your personal information for other purposes.

We may also share aggregate information about our customers, including customer feedback, to our manufacturers, laboratories, independent chemists, marketing partners and other entities in our product chain, In addition, Volition may share information about you or your order if we believe in good faith that disclosure of specific information is necessary to (a) resolve disputes, investigate problems, or enforce our Terms of Use; (b) comply with relevant laws or respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity (in which case we can, and you authorize us to, disclose personal information without subpoenas or warrants served on us); or (c) protect and defend our rights or property or the rights and property of you or third parties. We may also share aggregate information that does not identify you personally such as by publishing a report on trends in the usage of the Service.

Further, as we continue to develop our business, we might sell or buy subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to applicable data protection laws and the promises made in any pre-existing privacy policy. Also, in the unlikely event that we, or substantially all of our assets are acquired, customer information will be one of the transferred assets.

Material You Choose to Reveal

You may post information, including personal information, on areas of the Service that may be viewed by other users or the public, although we recommend that you do not do so. We urge you to use good judgment. Do not post any information, including without limitation, personal information, that you do not want other users to know. Many internet connections are public and/or not secure, and other users using that same connection may have access to your information; please make sure that you are using a secure internet connection.


Cookies / Personal Identifiers

In addition to the information gathered as described above, we may use cookies or similar data storage technologies (“personal identifiers’’) which are necessary to enable your use of the Service. If you have given your consent, we may further use these personal identifiers to track the content you view, and the nature of your interactions with other users of the Service each time you use the Service, so that we can better serve you when you return to the Service. We may also use such personal identifiers to help advertisers and publishers serve and manage ads provided on and through the Service. Because personal identifiers allow you to take advantage of some of the essential features of the Service, we recommend that you allow access. For instance, if you block or otherwise reject personal identifiers, you may not be able to use any services that require you to sign in.

Web Beacons / Third Parties' Use of Web Beacons and Personal Identifiers

For our website, a “Web beacon,” also sometimes called a pixel tag or transparent GIF, is an object that is embedded in a web page. It is usually invisible to you, but allows website operators to check whether you have viewed a particular web page or email communication. We may place web beacons on our website, and in emails we send to you.

The Service may include third-party advertising, links to other websites, and other content from third-party businesses. These third-party sites, businesses, and advertisers, or advertising companies working on their behalf, may use Web beacons and personal identifiers to measure the effectiveness of their ads, personalize or optimize advertising content and to track users who link from their respective websites to the Service.

We do not have access to or control over such Web beacons or personal identifiers that these third parties may use. We are not responsible for the privacy practices or the content of these third-party websites. You are encouraged to review the privacy policies of the different websites you visit.

Some third-party advertising companies may provide a mechanism to opt-out of their technology.
For more information about the opt-out process, you may visit the Network Advertising Initiative website, available at

Internet-Based Online Advertising and Google Analytics

This section of our Privacy Notice provides details about interest-based online advertising (also called "targeted advertising", "remarketing" or "behavioral advertising"), Google Analytics and your choices with respect to this type of advertising.

We use Google Analytics' User ID and 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected., including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interest, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at and edit or opt-out your Google Display Network ads' preferences at Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by Volition Beauty, we are unable to perform the opt-outs on your behalf.

How We Use Personal Information

We may use your information:

  • To provide you with our Service.
  • To respond to your requests or provide you with further information about our Service and new developments thereto.
  • To provide you with personalized content and ads.
  • To give our website and product developers information that may be useful for developing new features and products for customers.
  • To improve the content and navigability of the Service.
  • To alert you to new features, products, events and special offers.
  • To enforce our Terms of Use.
  • When forwarding Digital Millennium Copyright Act (“DMCA”) infringement notifications, take down notices and counter notices. By submitting a DMCA infringement notification, counter notice or other communication, you consent to have this communication forwarded to the person or entity that stored or transmitted the content addressed by your communications. For notices other than DMCA infringement notifications and counter notices, you may request that we edit out your name and contact information. However, DMCA infringement notifications and counter notices (including any personal information set forth in the notifications) will be forwarded as submitted to us without any deletions.
  • In connection with promotions that you may choose to participate in. Any information you submit in connection with promotions may be subject to the terms of the promotion, not this Privacy Policy. You will be given the option to consent to the use of your information at the time you sign up for the promotion. You will not be required to participate in any promotion.
  • If required to do so by law, court order or other government or law enforcement authority or regulatory agency; or, if we believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of Volition, you, users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

We may host discussions or other moderated forums for users who can help each other with technical and general questions. Topics for discussion may include technical support questions and problems, suggestions for improvement, or anything else that relates to the Service. Please remember that any information that is disclosed in this area becomes public information and you should exercise caution when deciding to disclose your personal information.

Information Retention

To preserve the integrity of our databases, our standard procedures call for us to retain information submitted by users for an indefinite length of time. We understand your submissions as consent to store all your information in one place for this indefinite length of time, if we so wish. If required by law, we will nullify user information by erasing it from our database. We will also respond to written user requests to nullify account information. Some personal information is stored on servers owned by other companies. Except as otherwise described below, only Volition has the right to access this information.

Choice / Opt-Out

We use e-mail addresses and mailing addresses to send out newsletters and other announcements with information about our new products, gifts and special features. After you become a registered user of, you can choose not to receive these announcements by opting-out of delivery. If you receive an e-mail and want to avoid further messages, look at the end of the e-mail for instructions on how to remove yourself from the mailing list. You can also edit your e-mail preferences at your My Account page.

Our Security Precautions

We maintain physical, electronic and procedural safeguards to protect your personal information. For example:

  • We use industry-standard Secure Sockets Layer ("SSL") authentication to guarantee the confidentiality of online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet help protect your online transaction information from third party interception.
  • We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes.

Your profile is password-protected so that only you have access to your account information. In order to maintain this protection, do not give your password to anyone. Our staff will never proactively reach out to you and ask for any personal account information, including your password. You should never share devices. This will help protect your information entered on public terminals from disclosure to third parties.

Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. For example, we cannot ensure the security of your data during transmission to us or the security of your data on a mobile device or on a computer. This reality is true of all Internet or data transmission use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk. We expressly disclaim any liability that may arise should any other individuals obtain the information you submit.


We do not knowingly collect personal information from children under the age of 13, in accordance with the Children's Online Privacy Protection Act ("COPPA"). If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files. We will also respond to written user requests to nullify account information.

Mobile Message Service Terms and Conditions

Last updated: 5/27/2024 The Volition Beauty mobile message service (the "Service") is operated by Volition Beauty (“ Volition ”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides: promotions, specials, and other marketing offers (e.g., cart reminders) from Volition Beauty via text messages through your wireless provider to the mobile number you provided. Message frequency varies. Text the single keyword command STOP to 855-625-6311. You'll receive a one-time opt-out confirmation text message. If you have subscribed to other Volition Beauty mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, please email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

The uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Third Party Pixels and Cookies

When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting

Data Deletion Request

We value your privacy and provide you with the ability to control your personal information. If you wish to delete your data from our platform, please follow the steps below:

  • Email us at with the subject line "Data Deletion Request".
  • Include your full name, account username, and a brief explanation of your request in the email body.

We will process your request within 4 business days and confirm the deletion of your data. If you have any questions or need further assistance, please contact us at

Contacting Us

If you have any questions about this Privacy Policy, our practices or your dealings with us, you may contact us at