Volition Beauty. About us.

Other brands tell you what you should want.
Not us. We listen.

At Volition, our mission is collaborative and transparent innovation.
We believe that new beauty products should be created by real people with real beauty problems (aka people like you).
Necessity is, after all, the mother of invention.

Together, the Volition community (yes, that includes you) creates the "next big things" in beauty.

Imagined by You. Powered by All.


Volition is an online collaboration platform that lets youcreate your own beauty products. Submit an idea of your own or browse through product ideas submitted by people like you.


Your votes determine every product we make. Discover innovations that solvereal beauty problems and the amazing people behind each product.

lab expertise

We work with the top labs in the industry. Our global network of chemists and labs have vast experience formulating luxury products.

The online incubator for dream products.
Beauty editors squeal with happiness.
Could revolutionize the industry.
Almost seems too good to be true.
Safe Science is effective and efficient
formulations without harmful ingredients.
It’s our commitment to bringing clean,
technology-driven products to you.

Let's create the next big thing, together.