Beauty is what YOU make of it
Here's How It Works![arrow]()

You Show Us What You've Got
If you have an idea for a beauty product, submit it.

We'll Put It Out There For Pre-Order
Once your idea makes our cut, we put it out for pre-order to gauge beauty community interest. Get involved because, here, beauty is what YOU make of it.

Made By Us. Intended For All.
Upon achieving your waitlist threshold, your product is available for preorder!

Shop the winners. Only the best are made.![arrows]()
Always clean and cruelty-free
Everything we make is certified clean. No parabens, no sulfates, no animal cruelty. Yes, it's possible.
BEAUTY IS ABOUT CHANGE.
AND SO IS VOLITION.
AND SO IS VOLITION.
Make not yet and never before happen.