1
Our Industry Experts
lab
strawberry c serum

We went to the experts to sift through ingredients to determine what is toxic and what is safe.

2
Our Community
rings
mission eyebrows innovator

Then, after thousands of people from our Community weighed in, we knew what we needed to ban from our formulas.

3
Our Difference
stars
difference

You deserve to know exactly what is in your products and why. Demand transparency from your beauty brand. Everything we make is certified clean and cruelty-free, always.

clean
Clean
cruelty free
Cruelty Free
We Don't Formulate With
  1. Aluminum
  2. Aluminum Chlorohydrate (Aluminum Salts)
  3. BHA & BHT
  4. Benzophenone & related compounds
  5. Butoxyethanol
  6. Coal Tar
  7. Ethanolamines (DEA/TEA/MEA/ETA)
  8. Formaldehyde & Formaldehyde Releasing Agents
  9. Hydroquinone
  10. Lead & Lead Acetate
  11. Mercury & Mercury Compounds
  12. Methyl Cellosolve & Methoxyethanol
  13. Methylchloroisothiazolinone
  14. Microbeads
  15. Mineral Oil
  16. Nitrates
  17. Oxybenzone
  18. Parabens
  19. Phthalates
  20. Resorcinol
  21. Retinyl Palmitate
  22. Styrene and Petrolatum
  23. Sulfates
  24. Synthetic Fragrances
  25. Talc
  26. Toluene
  27. Triclosan & Triclocarban
  28. And thousands more
arrow
difference