1
Our Industry Experts
lab
strawberry c serum

We went to the experts to sift through ingredients to determine what is toxic and what is safe.

2
Our Community
rings
mission eyebrows innovator

Then, after thousands of people from our Community weighed in, we knew what we needed to ban from our formulas.

3
Our Difference
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difference

You deserve to know exactly what is in your products and why. Demand transparency from your beauty brand. Everything we make is certified clean and cruelty-free, always.

clean
Clean
cruelty free
Cruelty Free
We Don't Formulate With
  1. Aluminum
  2. Aluminum Chlorohydrate (Aluminum Salts)
  3. BHA & BHT
  4. Benzophenone & related compounds
  5. Butoxyethanol
  6. Coal Tar
  7. Formaldehyde & Formaldehyde Releasing Agents
  8. Hydroquinone
  9. Lead & Lead Acetate
  10. Mercury & Mercury Compounds
  11. Methyl Cellosolve & Methoxyethanol
  12. Methylchloroisothiazolinone
  13. Microbeads
  14. Mineral Oil
  15. Nitrates
  16. Oxybenzone
  17. Parabens
  18. Petrolatum
  19. Phthalates
  20. Retinyl Palmitate
  21. Sulfates
  22. Talc
  23. Toluene
  24. Triclosan & Triclocarban
  25. And thousands more
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