Why is this a better way to make beauty products?
Who better to create beauty products than the people who actually use them everyday? By harnessing the collective wisdom of our community, we make products the solve real people’s problem. And in turn, create products that you can’t find anywhere else.
What types of ideas can I submit?
It doesn’t matter if it’s an exotic ingredient you’ve discovered in your travels, a complex chemical formula or a beauty product that you wish was on the market but isn’t. No problem is too big or too small - we welcome all product ideas.
Read about some of our Innovators.
How does my idea get chosen to be developed?