During winter, you may not experience the tell-tale effects of sun damage (AKA sunburns) but, the cumulative impact of everyday exposure can lead to damaging, long-term effects. Even though the sun isn’t out, doesn’t mean you should ditch your SPF. 

volition beauty prismatic luminizing shield spf 50

The sun rays may not look or feel like they're out since the sun feels less harsh, so you may think you won't burn. This is a common skincare mistake. UVB rays are lessened by clouds and are often called "shortwave" rays, given that they don't penetrate skin as deeply. These rays are responsible for redness and sunburns. Although they're weakened in the winter, the rays can reach the Earth's surface and easily reflect off snow and ice–making it risky on the ski slopes. 

However, UVA rays are very present all year-round and have the nickname of "long wave" rays since they penetrate the skin deeper (and can also penetrate through glass and clouds). These rays are what's responsible for signs of aging (like dark spots or fine lines and wrinkles). UVA rays also make up 95% of the rays that reach the surface of the skin. 


In short, the rays are always out...and you have to keep yourself protected. Wearing SPF prevents premature aging, skin spots, wrinkles, loss of elasticity, and even skin cancers. Most sunscreens are thick, greasy, and smelly–so we get why it may not be the most appealing to apply your SPF. Our Prismatic Luminizing Shield SPF 50 has a lightweight texture, pearlescent finish with no white cast or scent. Now, there's no excuse to "forget" to put on this prism sunscreen. Rain or shine, hot or not, indoors or outdoors, wear your SPF daily.

volition beauty prismatic luminizing shield spf 50
















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